Privacy Policy
Privacy Policy
Effective Date: 27 February 2026 Version: 2026-02-v1
LoveFix Ltd (“LoveFix,” “we,” “us,” or “our”), a company registered in England and Wales (registered address: 128 City Road, London, EC1V 2NX, United Kingdom), operates the LoveFix application and website (together, the “Service”), an AI-powered platform designed to help individuals and couples navigate relationship challenges through private conversations, personalised insights, and shared guidance.
This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you use the Service. It applies to all users worldwide and describes your rights under applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR), the EU General Data Protection Regulation (EU GDPR), and the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA).
By using the Service, you acknowledge this Privacy Policy. If you do not agree with our practices, please do not use the Service. This Privacy Policy is incorporated into our Terms of Service.
1. Data Controller
LoveFix Ltd is the data controller responsible for your personal data. For questions or requests regarding your data, contact us at:
Email: support@lovefix.app Address: LoveFix Ltd, 128 City Road, London, EC1V 2NX, United Kingdom
2. Information We Collect
2.1 Information You Provide
- Account information: Name, email address, and password (stored in hashed form) when you create an account.
- Phone number (optional): For account verification purposes.
- Profile information (optional): Profile photo, timezone, and language preferences.
- Session content: Messages you enter during relationship guidance sessions, including solo and partner sessions.
- Partnership information: If you use the couples feature, we collect the information needed to link accounts (e.g., partner invitations, shared session participation).
2.2 Information Collected Automatically
- Device information: Device type, operating system, app version, and browser type.
- IP address: Used for security purposes and approximate location inference.
- Usage data: Pages viewed, features used, session duration, and interaction patterns.
- Crash reports and error logs: Technical information collected when errors occur, used for debugging and stability improvements.
- Push notification tokens: If you enable push notifications, we collect device tokens to deliver notifications.
2.3 Information from Third-Party Authentication
If you sign in using Google or Apple, we receive basic profile information (name, email address) as authorised by you through their authentication services. We do not receive your password from these providers.
2.4 Billing Information
- Subscription status, plan type, and purchase history.
- If you subscribe via Apple App Store or Google Play, billing is handled directly by those platforms. If you subscribe via our website, billing is handled by a third-party payment processor. We do not store credit card or payment card details.
- Referral codes and attribution data (e.g., how you discovered the Service).
3. How We Use Your Information
We use your information for the following purposes:
3.1 Providing the Service
- Processing your session messages through third-party AI service providers to generate personalised relationship guidance, insights, and session summaries.
- Managing your account, authentication, and subscription.
- Facilitating partnership features (inviting a partner, shared sessions).
- Delivering push notifications and transactional emails.
3.2 AI Processing
Your session messages are transmitted to third-party AI service providers to generate responses and insights. Important details about this processing:
- What is sent: Session messages and conversation context.
- What is not sent: Your name, email address, or other direct personal identifiers are not transmitted to AI providers.
- Consent required: You must provide explicit consent before any session data is transmitted to AI providers. This consent is obtained through a dedicated consent screen before your first AI interaction.
- Withdrawal: You may withdraw your consent at any time through the Settings section of the app or by contacting support@lovefix.app. Withdrawal will prevent you from using AI-powered features.
3.3 AI Improvement and Model Development
We may use de-identified and aggregated data derived from sessions to improve our AI models and develop enhanced features. This data is processed so that it is not intended to be linked back to you as an individual.
Opt-out: You may opt out of having your data used for AI improvement purposes by emailing support@lovefix.app with the subject line “AI Training Opt-Out.” We will process your request within 30 days. Opting out does not affect your ability to use the Service.
3.4 Safety
If session content suggests a risk of harm to yourself or others, we may take appropriate action, which may include providing crisis resources and helpline information. The Service is not a crisis intervention tool. If you are in immediate danger, please contact emergency services.
3.5 Service Improvement
We use usage data, crash reports, and anonymised analytics to maintain, improve, and develop the Service.
3.6 Communications
We send account-related notifications (e.g., password resets, subscription confirmations) and may send service updates. We do not send marketing emails without your consent.
3.7 Legal Compliance
We process data as necessary to comply with applicable laws and respond to lawful requests from authorities.
4. Legal Bases for Processing (UK GDPR / EU GDPR)
If you are located in the United Kingdom or European Economic Area, we process your personal data on the following legal bases:
| Purpose | Legal Basis |
|---|---|
| Providing the Service (account, sessions, billing) | Performance of contract (Art. 6(1)(b)) |
| AI processing of session messages | Explicit consent (Art. 6(1)(a)) |
| AI improvement using de-identified data | Legitimate interest (Art. 6(1)(f)) |
| Safety actions | Legitimate interest / vital interests (Art. 6(1)(d)/(f)) |
| Analytics and service improvement | Legitimate interest (Art. 6(1)(f)) |
| Legal compliance | Legal obligation (Art. 6(1)(c)) |
Where we rely on legitimate interest, we have conducted balancing assessments to ensure our interests do not override your rights and freedoms.
5. How We Share Your Information
We do not sell your personal data. We share data only as follows:
5.1 Service Providers
We engage trusted third-party service providers to help operate the Service, including:
- AI service providers — to process session messages and generate guidance.
- Cloud infrastructure providers — to host and store data securely.
- Payment processors — to manage subscriptions and billing (where not handled by Apple or Google).
- Analytics providers — to collect anonymised usage statistics for service improvement.
- Communication providers — to send emails and push notifications.
- App store platforms — Apple and Google process in-app purchases and subscriptions under their own terms.
These providers process data on our behalf under contractual obligations that require them to protect your data and use it only for the purposes we specify.
5.2 Partnership Features
If you link your account with a partner, certain information (such as shared session summaries) is accessible to your partner as part of the partnership feature. Individual session messages remain private unless you choose to share them.
5.3 Legal Requirements
We may disclose data to comply with applicable laws, court orders, or governmental requests, or to protect the rights, safety, or property of LoveFix, our users, or the public.
5.4 Business Transfers
In the event of a merger, acquisition, or sale of assets, your data may be transferred. We will notify you of any such change and any choices you may have regarding your data.
6. Data Retention
| Data Category | Retention Period |
|---|---|
| Account information | Retained while your account is active. Deleted within 30 days of account deletion request. |
| Session content (messages, summaries) | Retained while your account is active and your partnership (if applicable) is active. Deleted within 30 days of account deletion request. |
| De-identified and aggregated data | Retained indefinitely. This data is processed so that it is not intended to be linked to you. |
| Analytics data | Retained for up to 26 months, in accordance with our analytics provider’s terms. |
| Error logs and crash reports | Retained for up to 90 days. |
| Billing records | Retained as required by applicable tax and accounting laws (typically up to 7 years). |
7. International Data Transfers
Your data may be transferred to and processed in countries outside your country of residence, including the United States, the European Union, and the United Kingdom. These transfers are necessary to provide the Service (e.g., AI processing, cloud hosting).
We protect international transfers using:
- Standard Contractual Clauses (SCCs) approved by the European Commission, for transfers from the EEA.
- UK International Data Transfer Agreement (IDTA) addendum, for transfers from the United Kingdom.
- Adequacy decisions where applicable.
8. Your Rights
8.1 Rights Under UK GDPR and EU GDPR
If you are in the United Kingdom or European Economic Area, you have the right to:
- Access your personal data.
- Rectify inaccurate or incomplete data.
- Erase your data (“right to be forgotten”).
- Restrict processing in certain circumstances.
- Data portability — receive your data in a structured, machine-readable format.
- Object to processing based on legitimate interest, including for AI improvement purposes.
- Withdraw consent for AI processing at any time, without affecting the lawfulness of processing prior to withdrawal.
- Lodge a complaint with the UK Information Commissioner’s Office (ICO) at ico.org.uk, or with your local supervisory authority in the EEA.
To exercise these rights, contact support@lovefix.app. We will respond within 30 days, or within the timeframe required by applicable law.
8.2 Rights Under CCPA/CPRA (California Residents)
If you are a California resident, you have the right to:
- Know what personal information we collect, use, and disclose.
- Delete your personal information.
- Correct inaccurate personal information.
- Opt out of the sale or sharing of personal information. We do not sell or share personal information for cross-context behavioural advertising.
- Limit the use of sensitive personal information. Session content is used only to provide the Service.
- Non-discrimination for exercising your rights.
To exercise these rights, contact support@lovefix.app. We will verify your identity before processing requests.
8.3 Data Export
You may request an export of your personal data by contacting support@lovefix.app. We will provide your data in a structured, commonly used format (e.g., JSON) within 30 days.
9. Account Deletion
You may request deletion of your account and associated data:
- In-app: Through the account settings within the Service.
- By email: By contacting support@lovefix.app.
Upon receiving a deletion request:
- Your account will be deactivated immediately.
- All personal data will be permanently deleted within 30 days, except where retention is required by law (e.g., billing records).
- If you signed in via Google or Apple, associated authentication tokens will be revoked.
- Any active partnership will be ended.
- De-identified data that has already been aggregated cannot be deleted, as it is no longer intended to be linked to you.
If you have an active subscription, please cancel it through your app store (Apple App Store or Google Play) or payment provider before requesting deletion.
10. Cookies and Similar Technologies
We use cookies and similar technologies for essential functions (e.g., session management and authentication) and analytics. We do not use cookies for targeted advertising.
Our main website (lovefix.app) uses a cookie consent mechanism that allows you to manage your preferences for non-essential cookies. Our web application uses only essential cookies required for the Service to function (e.g., authentication and session management), which do not require separate consent under applicable law.
You can also manage cookie preferences through your browser or device settings. Disabling essential cookies may affect functionality.
11. Children’s Privacy
The Service is intended for users aged 13 and older. In jurisdictions where a higher minimum age is required for consent to AI data processing (e.g., 16 in certain EU member states), the applicable higher age applies.
We do not knowingly collect personal data from anyone below the applicable minimum age. If we become aware that we have collected data from a child below the applicable age, we will delete it promptly. If you believe a child has provided us with personal data, please contact support@lovefix.app.
12. Security
We implement appropriate technical and organisational measures to protect your personal data, including:
- Encryption in transit (TLS/HTTPS) and at rest.
- Secure authentication protocols.
- Access controls and role-based permissions.
- Regular security assessments.
- Incident response procedures.
No system is completely secure. While we take reasonable measures to protect your data, we cannot guarantee absolute security.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of material changes through the Service or by email. The “Effective Date” at the top of this page indicates when the policy was last updated. Continued use of the Service after changes take effect constitutes acceptance of the updated policy.
14. Contact Us
For questions, data requests, or complaints:
Email: support@lovefix.app
Address: LoveFix Ltd, 128 City Road, London, EC1V 2NX, United Kingdom
We aim to respond to all requests within 30 days, or within the timeframe required by applicable law. If you are unsatisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ico.org.uk) or your local data protection authority.