Last updated: March 2026
Quick Answer
Lasting is worth it if you want structured relationship education, both partners will commit to regular sessions, and your issues are about growth and understanding, not active crisis. It’s not worth it if you need real-time conflict help, only one partner will participate, or you find $15-30/month steep for self-guided content without therapist access.
What You’re Actually Paying For
Lasting costs $29.99/month, $59.99 for three months, or $89.99 for six months. One subscription covers both partners. For the dedicated plan-by-plan breakdown, see the Lasting app pricing guide.
For that money, you get:
- Hundreds of structured sessions across 12+ relationship topics
- A detailed relationship assessment that personalizes your learning path
- Therapist-led workshops (live via Zoom + on-demand recordings)
- Daily conversation starters
- Partner pairing with answer comparison features
- 7-day free trial
You don’t get:
- Access to a licensed therapist
- Personalized clinical guidance
- Real-time help during conflicts
- Any form of 1-on-1 professional support
Understanding this distinction is critical. Lasting markets itself as “couples counseling,” but it’s self-guided education. The content is excellent, but there’s no counselor in the loop.
The Real Value Calculation
Cost Per Session
Lasting has hundreds of sessions. If you complete just four sessions per week over a 6-month plan:
- 6-month plan: $89.99 ÷ ~104 sessions = $0.87 per session
- Monthly plan: $29.99 ÷ ~16 sessions/month = $1.87 per session
Compare that to:
| Option | Cost Per Session |
|---|---|
| Lasting (6-month plan) | ~$0.87 |
| Lasting (monthly) | ~$1.87 |
| LoveFix | $9.99/month (unlimited conversations) |
| In-person therapy | $150-250 |
| Regain (online therapy) | ~$65-100 |
On a pure per-session basis, Lasting offers enormous value compared to therapy. The question is whether those sessions deliver equivalent value.
Cost Per Outcome
This is where it gets more nuanced. Lasting claims 94% of couples report new relationship strengths. That sounds impressive, but:
- It’s self-reported data from users who chose to stay
- “New relationship strengths” is a soft metric
- No independent clinical trial has verified the figure
- Couples who drop off early (and are likely less satisfied) aren’t represented
Compare to OurRelationship, which has published clinical trial data from the University of Miami showing measurable improvements in relationship satisfaction. OurRelationship costs $0-40 total.
Lasting’s outcomes are probably real for couples who stick with it. The issue is that self-guided apps have high drop-off rates, and Lasting’s format (text-heavy sessions requiring mutual commitment) makes it particularly susceptible to this.
When Lasting IS Worth the Money
You want comprehensive relationship education
Lasting’s breadth is its strongest selling point. Communication, conflict, emotional connection, sexual desire, trust, money, family culture, appreciation, forgiveness, and more. If you want to systematically explore multiple dimensions of your relationship, no other app covers as much ground.
Both partners are genuinely committed
The couples who get the most out of Lasting are those who treat it as a shared project. Setting a regular time, completing sessions together, discussing answers openly. If both of you are in, the content rewards that investment.
You’re in the “growth” phase, not crisis
Lasting works best for couples who want to understand their patterns, deepen their connection, and build skills proactively. If your relationship is stable but could be better, this is Lasting’s sweet spot.
You’ll use the workshops
The therapist-led workshops are Lasting’s most underrated feature. Live Zoom sessions with anonymous Q&A, covering topics like guilt, communication styles, and conflict repair. If you actively engage with these, they add value that justifies the subscription.
The 6-month plan fits your budget
At ~$15/month, the 6-month plan is reasonable for the amount of content you get. The monthly plan at $29.99 is harder to justify, especially when competitors offer different (sometimes better-suited) features for less.
When Lasting Is NOT Worth It
Your main issue is how you fight
If your relationship’s biggest challenge is destructive conflict patterns, Lasting teaches you about those patterns but doesn’t help you when they’re happening. Learning about Gottman’s “Four Horsemen” in a lesson is useful. Having someone guide you through them at 11pm when you’re both escalating is transformative. Lasting does the first. LoveFix does the second.
Only one partner will participate
Lasting’s design assumes both partners are actively engaged. If one person is doing sessions alone while the other ignores the app, the comparison features, discussion prompts, and shared exercises lose most of their value. You’d get more from a relationship book at that point.
You need real-time support
“We fight at night and need help in the moment.” This is the most common unmet need among couples seeking help, and Lasting doesn’t address it. No amount of educational content compensates for the absence of real-time guidance when the argument is happening.
The monthly price feels steep
At $29.99/month for self-guided content with no therapist access, Lasting is one of the more expensive relationship apps. LoveFix costs $9.99. Paired costs ~$7 on the annual plan. OurRelationship is free or $40 total. If you’re price-sensitive and not sure you’ll commit to regular sessions, the 7-day trial before the 6-month plan is the only financial path that makes sense.
You’ve outgrown education
Some couples have done the reading, understand the concepts, and know what they should do differently. Their problem isn’t knowledge. It’s execution during high-emotion moments. If that’s you, more educational content won’t move the needle. You need intervention, not instruction.
What Real Users Say
The patterns in user reviews are consistent:
Positive themes:
- Assessment reveals things about the relationship that weren’t obvious
- Sessions spark conversations that wouldn’t have happened organically
- Content feels research-backed and credible
- Overlapping answer comparison is particularly valuable
- Workshops add a human dimension the sessions don’t have
Negative themes:
- “We felt left on our own” when disagreements surfaced during sessions
- Accountability is hard without external structure (appointments, check-ins)
- The daily conversation feature has persistent bugs
- Workshops aren’t linked to relevant sessions (navigation disconnect)
- $29.99/month feels high for self-guided content
- No help available during actual conflicts
The pattern tells a clear story: Lasting is excellent at education and conversation-starting, but struggles when couples hit the hard part, the moment where understanding breaks down and emotions take over.
Alternatives Worth Considering
| If your need is… | Consider | Why |
|---|---|---|
| Real-time conflict help | LoveFix ($9.99/mo) | Gottman-based AI guidance during/after fights, 24/7 |
| Daily light connection | Paired (~$7/mo annual) | Gamified daily questions, low commitment |
| Evidence-based on a budget | OurRelationship (free/$40) | University-developed, clinical trial evidence |
| Licensed therapy online | Regain ($260-400/mo) | Actual therapist, clinical support |
| Both education + crisis | LoveFix + Lasting | Combined for less than one therapy session/month |
A Different Approach: LoveFix
At $9.99/month, LoveFix costs less than one therapy session and addresses what Lasting users consistently identify as the biggest gap: help when the conflict is happening.
Built on the Gottman Method, LoveFix provides AI-guided conflict repair in real time. Each partner gets private space to process before receiving shared insights. It’s available at 11pm when the argument has spiraled, not as homework for next Saturday. If you want the direct side-by-side decision, read LoveFix vs Lasting.
| What | LoveFix | Traditional Therapy |
|---|---|---|
| Cost | $9.99/month | $150-250/session |
| Availability | 24/7 | By appointment |
| Wait time | Immediate | Days to weeks |
| Privacy | AI-only, private spaces | Face-to-face |
| Focus | Conflict repair & skill building | Broad exploration |
| Approach | Gottman-based | Varies by therapist |
| Both partners | Separate private spaces | Same room |
FAQ
Is Lasting worth $29.99/month?
At the monthly rate, it’s hard to justify unless you’re sure both partners will use it actively. The 6-month plan ($15/month) is better value and the promotional annual deal ($4.92/month when available) is genuinely good. Use the 7-day trial to evaluate before committing.
Is Lasting better than couples therapy?
They’re different tools. Lasting is self-guided education. Therapy is professional clinical support. Lasting can complement therapy as between-session work, but it’s not a substitute for couples who need a trained professional working with their specific dynamic.
Can Lasting save a marriage?
Lasting can help couples who are willing to learn together and whose issues respond to education and improved communication. It’s unlikely to save a marriage where one partner is disengaged, where there’s active crisis, or where the issues require professional intervention. No app should promise to save a marriage.
Is the free version of Lasting enough?
For most couples, no. The free version (Foundations series, conversation starters, select sessions) gives you a taste but doesn’t provide the depth or personalization that makes Lasting valuable. It’s enough to evaluate the format, not enough for meaningful progress.
Should I try Lasting before therapy?
If your issues are moderate (communication gaps, emotional distance, wanting to grow together), yes. Lasting costs a fraction of therapy and may address your needs. If your issues are severe (abuse, addiction, crisis, infidelity), skip Lasting and go directly to a licensed therapist.
The Verdict
Lasting is worth the 7-day trial for almost any couple. The assessment alone provides genuine value, and you can evaluate whether the format works for you without spending anything.
Whether it’s worth the ongoing subscription depends on three things:
- Will both partners actually use it? If yes, the 6-month plan is reasonable value.
- Is education your primary need? If yes, Lasting delivers.
- Is real-time conflict help what you actually need? If yes, Lasting won’t fill that gap, and LoveFix at $9.99/month will.
The honest truth: most couples don’t leave Lasting because the content is bad. They leave because the content is good but doesn’t help in the moment that matters most, when the fight is happening and everything they learned evaporates. If that resonates, you know what you actually need.