--- slug: en/apps/lasting-app-pricing-2026 title: "Lasting App Pricing 2026: Plans, Costs, and What You Actually Get" description: Lasting costs $29.99 per month, $59.99 for three months, or $89.99 for six months. This 2026 guide breaks down plans, free trial details, what is included, and when another relationship app may fit better. pubDate: 2026-06-27T00:00:00.000Z updatedDate: 2026-06-27T00:00:00.000Z lang: en tags: - Lasting - pricing - relationship apps - couples therapy cost - app comparison type: competitor-pricing heroSubtitle: A practical 2026 breakdown of Lasting app pricing, free and Premium plans, hidden limitations, and how it compares with therapy, online therapy platforms, and real-time relationship support. schemaType: Article schema: faq: - question: Does Lasting offer a free trial? answer: Yes. All Premium plans include a 7-day free trial. You get full access to evaluate the platform before your first charge, and you need to cancel before the trial ends to avoid being billed. - question: Can both partners use one Lasting subscription? answer: Yes. One subscription covers both partners. You invite your partner by text with an invite code, and they get full access at no additional cost. - question: Is there a yearly plan? answer: Lasting periodically offers annual pricing through promotional sales on its website, around $59 per year. The standard subscription options in the app stores are monthly, three-month, and six-month plans. - question: Can I use insurance or HSA/FSA for Lasting? answer: No. Lasting does not accept insurance, HSA, or FSA payments. The full cost is out of pocket. - question: Does Lasting include therapy? answer: No. Lasting is self-guided. The workshops are led by therapists, but there is no individual or couples therapy included. If you need licensed therapy, compare Talkspace Couples and other therapy options separately from the Lasting app subscription. - question: Is Lasting cheaper than couples therapy? answer: Yes. At $15 to $30 per month compared with $600 to $1,000 or more per month for weekly in-person therapy, Lasting costs roughly 2 to 5 percent of traditional counseling. The tradeoff is that there is no human therapist working with you directly. - question: How do I cancel Lasting? answer: "Cancel through the platform you subscribed on: iTunes Account settings for iOS, Google Play subscriptions for Android, or the Lasting website for web purchases. Cancel at least 24 hours before your renewal date to avoid the next charge." howTo: name: How to decide whether Lasting is worth the price description: Use Lasting's plan structure, self-guided format, and your relationship's actual need to decide whether the subscription fits. steps: - title: Compare the plan length with your likely use text: Lasting costs $29.99 per month, $59.99 for three months, or $89.99 for six months. The longer plans lower the monthly equivalent, but only make sense if both partners will keep using the lessons. - title: Check whether you need education or live help text: Lasting works best for structured relationship education during calm moments. It does not provide real-time support during an argument. - title: Account for what is not included text: Lasting does not include individual therapy, couples therapy, therapist messaging, insurance coverage, or parenting content inside the main couples app. - title: Choose by fit first text: If you want guided learning over weeks or months, Lasting is worth the trial. If your main problem is communication breakdown during conflict, a real-time conflict repair tool may fit better. itemList: purpose: comparisons name: Lasting pricing compared with other options items: - id: lasting name: Lasting isPrimary: true - id: lovefix name: LoveFix - id: paired name: Paired - id: relish name: Relish - id: coral name: Coral - id: regain name: Regain - id: talkspace-couples name: Talkspace Couples offers: - itemType: SoftwareApplication name: LoveFix url: https://our.lovefix.app price: 9.99 priceCurrency: USD priceUnit: month description: LoveFix provides real-time AI-guided conflict repair and communication support built on the Gottman Method. --- *Last verified: March 2026* Lasting charges $29.99/month, $59.99 for three months, or $89.99 for six months. One subscription covers both partners, and there is a 7-day free trial. Insurance is not accepted. That is the short answer. Below is the full breakdown of what each plan includes, what the hidden costs are, and how Lasting compares to other options for couples. --- ## Lasting Plans Explained ### Free Tier Lasting offers a limited free experience: - Foundations series (five sessions covering relationship health basics) - Conversation starters - Relationship reminders - Select single sessions This is enough to evaluate whether the app's style works for you, but not enough to make meaningful progress on specific issues. ### Lasting Premium Premium unlocks the full app for both you and your partner. Here are the pricing tiers: | Plan | Price | Per Month | Savings vs Monthly | |------|-------|-----------|--------------------| | **Monthly** | $29.99 | $29.99 | N/A | | **3-month** | $59.99 | ~$20.00 | 33% off | | **6-month** | $89.99 | ~$15.00 | 50% off | All Premium plans include: - **Hundreds of guided sessions** across 12+ topics (communication, conflict, repair, emotional connection, sexual connection, trust, money, family culture, appreciation, and more) - Therapist-led live workshops via Zoom (weekly, with anonymous Q&A) - On-demand workshop recordings - Assessment-based personalization (your relationship profile shapes your learning path) - Daily conversation starters - Partner pairing (both partners access everything on one subscription) - 7-day free trial on all plans ### Promotional Pricing Lasting periodically runs sales through its website. The most common promotion is an annual deal at roughly $59 for a full year (about $4.92/month). This is not always available, but it is worth checking [getlasting.com](https://getlasting.com) before subscribing through the app stores. ### Therapist Bulk Pricing If your therapist uses Lasting as a between-session tool, they may provide discounted access. Lasting offers practices up to 75% off the retail price of $60 for three months. Ask your therapist if they participate. --- ## What's Not Included A few things that might surprise you: **No access to a licensed therapist.** Despite being marketed as "couples counseling," Lasting is entirely self-guided. The workshops are led by therapists, but there is no 1-on-1 therapy, no messaging with a counselor, and no personalized clinical guidance. If a session surfaces something difficult, you are on your own to process it. **No real-time conflict support.** Lasting's sessions are designed to be completed during calm moments. If you are mid-argument at 11pm, Lasting's curriculum will not walk you through it in the moment. The app teaches you about conflict patterns, but it does not intervene when those patterns are happening. **No parenting content in the main app.** Lasting has a separate Parenting Guide app with its own subscription. The couples app focuses exclusively on the romantic relationship. **Insurance is not accepted.** Unlike Talkspace (Lasting's parent company), Lasting does not work with any insurance providers. The full cost comes out of pocket. --- ## Is Lasting Expensive? That depends on what you are comparing it to. ### Vs. Traditional Therapy | | Lasting | In-Person Therapy | |--|---------|-------------------| | Monthly cost | $15-30 | $600-1,000+ | | Per session equivalent | ~$0.10 per session | $150-250 per session | | Availability | Anytime | By appointment | | Therapist access | None (self-guided) | Direct, 1-on-1 | At even the most expensive monthly rate ($29.99), Lasting costs less than a single therapy session. If your relationship needs structured education rather than clinical intervention, the math is clear. ### Vs. Other Relationship Apps | App | Monthly Cost | What You Get | |-----|--------------|--------------| | **Lasting** | $15-30 | Self-guided sessions, workshops, assessment | | **LoveFix** | $9.99 | AI-guided conflict repair, 24/7, Gottman-based | | **Paired** | ~$7 (annual) or $14.99 | Daily questions, quizzes, games | | **Relish** | ~$16.67 (6-month) | Personalized lessons, coaching add-on (not updated since 2023) | | **Coral** | $15-20 | Intimacy-focused content | ### Vs. Online Therapy Platforms | Platform | Monthly Cost | What You Get | |----------|--------------|--------------| | **Regain** | $260-400 | Licensed couples therapist, weekly sessions | | **Talkspace Couples** | $436 | Licensed therapist, messaging + live sessions | | **Lasting** | $15-30 | Self-guided (no therapist) | Lasting sits between self-help apps and therapy platforms. More structured than a daily-questions app, but without the human therapist that therapy platforms provide. The question is whether that middle ground is what you need. --- ## The Talkspace Connection Lasting was acquired by Talkspace in November 2020. Founder Steve Dziedzic continues to run day-to-day operations. What this means for you: Lasting is connected to a major therapy platform, which gives it clearer clinical context than many self-guided relationship apps. It also means buyers should keep the product boundaries clear. Lasting is still a self-guided education app, not a therapy plan and not a substitute for choosing licensed support when that is what the relationship needs. That is not necessarily bad. It is just worth understanding the ownership context so you judge Lasting on what it actually includes, rather than assuming the app subscription covers therapy-level support. --- ## A Different Approach: LoveFix Lasting teaches you about relationship patterns through structured education. It is thorough, well-researched, and works for couples who have the time and discipline to complete lessons together over weeks or months. But most couples do not seek help because they want a curriculum. They seek help because they just had a terrible fight and do not know how to recover. That is where LoveFix comes in. Built on the Gottman Method, LoveFix provides real-time AI guidance during and after conflicts. Both partners get private space to process before receiving shared insights. It is available at 11pm on a Sunday when the fight is actually happening, not as a lesson you do over coffee next Saturday. | What | LoveFix | Lasting | |------|---------|---------| | **Cost** | $9.99/month | $15-30/month | | **When it helps** | During or after conflicts | Scheduled learning sessions | | **Availability** | 24/7, real-time | Anytime, but not in the moment | | **Approach** | Gottman-based conflict repair | Research-based education | | **Therapist access** | AI guide (Sage) | None (workshops are group) | | **Best for** | Conflict repair, communication breakdown | Structured relationship learning | | **Both partners** | Separate private spaces | Shared sessions | The reason to choose LoveFix first is fit: it addresses the most common reason couples look for help, they cannot stop fighting the same fights. The lower $9.99/month price supports that decision, but the real difference is that it is built for the moment conflict is happening. --- ## FAQ: Lasting App Pricing ### Does Lasting offer a free trial? Yes. All Premium plans include a 7-day free trial. You get full access to evaluate the platform before your first charge. Cancel before the trial ends to avoid being billed. ### Can both partners use one Lasting subscription? Yes. One subscription covers both partners. Invite your partner via text with an invite code, and they get full access at no additional cost. ### Is there a yearly plan? Lasting periodically offers annual pricing through promotional sales on its website (around $59/year). The standard subscription options in the app stores are monthly, 3-month, and 6-month plans. ### Can I use insurance or HSA/FSA for Lasting? No. Lasting does not accept insurance, HSA, or FSA payments. The full cost is out of pocket. ### Does Lasting include therapy? No. Lasting is self-guided. The workshops are led by therapists, but there is no individual or couples therapy included. If you need licensed therapy, compare Talkspace Couples and other therapy options separately from the Lasting app subscription. ### Is Lasting cheaper than couples therapy? Significantly. At $15-30/month vs. $600-1,000+/month for weekly in-person therapy, Lasting costs roughly 2-5% of traditional counseling. The tradeoff is that there is no human therapist working with you directly. ### How do I cancel Lasting? Cancel through whatever platform you subscribed on: iTunes Account settings for iOS, Google Play subscriptions for Android, or the Lasting website for web purchases. Cancel at least 24 hours before your renewal date to avoid the next charge. --- ## The Bottom Line Lasting is a solid self-guided relationship education app with fair pricing, especially on the 6-month plan (~$15/month). The workshop access and assessment-based personalization add genuine value beyond what most relationship apps offer. The two honest limitations: it does not provide real-time help during actual conflicts, and it does not include any form of individual therapy despite being owned by a therapy company. If you want structured learning about your relationship and you will commit to regular sessions together, Lasting is worth the 7-day trial. If your primary issue is how you communicate and recover during conflicts, LoveFix addresses that directly, with a lower price as supporting context.